MARKETING/SOCIAL MEDIA

McDonald’s partners to create solution for evaluating ads for cultural factors
McDonald’s Corp. is assisting the development of technology to analyze its advertising for cultural relevance and inclusion.
Walmart in online partnership with HVAC provider
Online Walmart shoppers now have direct access to Bryant Heating & Cooling products and technicians.

Walmart, Target among competitors with Amazon spring event

The Amazon Big Spring Sale is generating seasonal discount extravaganzas among some big-name rivals.
Pacsun festival promo includes curated online shop, Gen Z influencers

Music festival season is approaching, and Pacsun is ready.
eBay expands luxury consignment to apparel

eBay is making it simpler to sell luxury apparel items on its platform.
David’s Bridal expands assortment with 1-800-Flowers.com brand

David’s Bridal Inc.’s latest partnership is with an e-commerce subsidiary of 1-800-Flowers.com.
Lowe’s annual spring promotion returns – with new perks

Lowe’s SpringFest is back and has some first-time additional features.
Price Chopper/Market 32 boosts loyalty program with promotional app

A regional Northeast grocer is building on its partnership with a personalized promotional app.
Amazon teams with social influencer ‘MrBeast’ for reality competition

Amazon is adapting a successful YouTube show from top influencer and social media star "MrBeast" for Prime Video.
Survey: Social media commerce, influencer marketing here to stay

Nearly three-quarters (74%) of American consumers have purchased a product or service because an influencer recommended it.

McDonald’s partners to create solution for evaluating ads for cultural factors