MOBILITY

More U.S. online shoppers are buying items from international retailers. To compete against these lower prices, U.S brands to step up personalization efforts.  

A home improvement chain is helping shoppers better envision how to design and build their homes.   Though a partnership with Google, Lowe’s launched the Lowe's Vision app. Powered by Tango, a 3D technology developed by Google, the app leverages augmented and virtual reality to enable shoppers to begin planning their renovation needs before they even set foot inside a store.  

Snapchat’s newest filters are moving beyond the selfie.   The company is rolling out a new augmented reality ad division that lets users overlay marketers’ life-like filters on any photo they snap with their smartphone, according to ReCode.   Warner Brothers is the unit’s first advertiser, tying the lenses to promote its new movie, “Everything, Everything.” Dunkin Donuts and Netflix are next in line to launch the service, the report said.  

Consumers are excited by the prospect of retailers taking their loyalty programs digital — if they can keep programs simple.   In fact, a majority of shoppers would prefer if retailers would create digital rewards programs. Not only do 71% of shoppers want the option of managing their loyalty programs on mobile phones, 70% said they would use a mobile version of their loyalty cards if they didn’t have to sign into a website or download an app.  

A specialty retailer’s new point-of-sale upgrade is helping to meet — and surpass — its customers’ expectations.   David’s Bridal has created a reputation for enabling brides—and her entire wedding party— to choose a gown right off the rack. But as it expanded its offerings and services, the retailer has also established a robust special order business.   

Who are the leading women working in retail technology? Chain Store Age is accepting nominations for its annual feature recognizing female executives who are helping to transform the retail industry through technology.   The “Top 10 Women in Tech” will celebrate the achievements of female executives from all areas of retail technology. The winners will be profiled in a special section of the January 2017 issue of Chain Store Age, as well as in an online report on chainstoreage.com.