Miniso to expand footprint to 13 more malls

China-based value retailer Miniso is expanding its footprint at 13 malls across the country.

CBL Properties has partnered with Miniso to open stores in 12 new U.S. markets. The first wave of store openings started in November 2023 at Valley View Mall in Roanoke, Va., and Hanes Mall in Winston-Salem, N.C., followed by the January 2024 opening at Coastal Grand Mall in Myrtle Beach, S.C. (See list of upcoming locations at end of article.)

Shoppers at the new locations will find Miniso’s signature mix of pop-influenced toys, gadgets and household items. In December, Miniso celebrated the opening of its 100th U.S. store at Florida Mall in Orlando. The brand grew its presence during 2023 to include stores in more than 10 states, for a total of 20 states nationwide.

“We are thrilled to work with Miniso to add to their U.S. store fleet at CBL properties across the South, East Coast, and Midwest,” said Stephen Lebovitz, CEO of CBL Properties. “Miniso is an innovative retailer catering to a generation of customers who over the last few years have shown a preference for shopping at malls. These stores are becoming a destination for visitors to our properties and complement the dynamic mix of retailers, restaurants, and entertainment they already offer.”

Throughout the rest of 2024, stores will open at the following malls:

• CoolSprings Galleria (Nashville, Tenn.)
• Hamilton Place (Chattanooga, Tenn.)
• West County Center and South County Center (St. Louis, Mo.)
• Parkway Place (Huntsville, Ala.)
• Post Oak Mall (Waco, Texas)
• Fayette Mall (Lexington, Ky.)
• Westmoreland Mall (Greensburg, Pa.)
• Oak Park Mall (Overland Park, Kan.)
• Kirkwood Mall (Bismarck, N.D.)

CBL’s owned and managed portfolio is comprised of 94 properties across 22 states, including 56 enclosed malls, outlet centers and lifestyle retail centers as well as more than 30 open-air centers and other assets.