Miniso opens 100th U.S. store — with more to come

Miniso continues to expand across the United States. 

The China-based, value lifestyle retailer celebrated the grand opening of its 100th U.S. location, at Florida Mall in Orlando.  Awash in a blizzard of pink hues, the 2,084-sq.-ft. store carries Miniso’s signature mix of pop-influenced toys, gadgets and household items. The assortment includes products from the company’s popular intellectual property collaborations, which include Sanrio, Care Bears and Disney.  

Since opening its first U.S. store in 2017, the country has consistently been one of Miniso’s top-performing global markets, according to the company. For its quarter ended in September, the brand had overall global revenue of $519.6 million, a 36.7% year-over-year increase.

The Florida Mall store opening reflects Miniso’s accelerated global expansion, with 126 new stores opening overseas (outside of the Chinese mainland) in its recent quarter, the highest number in one quarter since 2020. In total, the brand now has more than 6,115 stores globally.

In the U.S., the brand grew its presence during 2023 to include stores in more than 10 states, for a total of 20 states nationwide. Looking ahead to 2024, Miniso said it is gearing up to extend its footprint in even more U.S. cities, targeting more prime and strategic locations.

For the opening of its 100th store, Miniso created a "pink blizzard" at the Florida Mall, with a  setting that includes a towering Christmas tree house and a crystal snowball gifting station, with a Care Bear mascot.

"By establishing this charming pink Christmas village at the Florida Mall, Miniso is embarking on a fresh initiative to deepen our connection with local consumers during the holiday season," said Tyrone Li, head of Miniso U.S. “Our aim is to bring a warm and joyful companionship to our customers throughout the winter holidays — going beyond offering lifestyle products to becoming an integral part of their holiday lifestyle, all while bringing Miniso's Joy Philosophy to them. We are confident and eagerly look forward to becoming a preferred destination for holiday gift shopping among local residents."