Lowe’s launches customer loyalty program
Lowe’s is expanding its loyalty offering from home improvement professionals to everyday customers.
The home improvement giant’s new MyLowe's Rewards program for customers is available Wednesday, Jan. 10, 2024, in select regions and will expand nationwide in March 2024. It follows the March 2022 introduction of the Lowe's MVPs Pro Rewards and Partnership Program for industry professionals, which was augmented with a suite of exclusive technology features in April 2023.
Benefits available to all members include:
- Points earned on eligible purchases toward MyLowe's Money rewards points.
- Free standard shipping with no or lower minimum spend on eligible purchases.
- Free member-only gifts.
- Free Lowe's DIY-U kids and garden workshops.
- Exclusive offers and early sales notifications.
- Customized in-app experience that allows members to track their points progress, review previous purchases and receive personalized recommendations.
MyLowe's Rewards is a three-tiered program with new benefits unlocked at each status level. New members start at the Bronze Key tier and can increase in status as they shop with Lowe's annually. Statuses and benefits include:
- Bronze Key: Earns one point per dollar, plus free standard shipping on eligible purchases $35 or more.
- Silver Key: Earns 1.25 points per dollar, plus free standard shipping with no purchase minimum on eligible items.
- Gold Key: Earns 1.5 points per dollar, plus free standard shipping with no purchase minimum on eligible items.
In addition, MyLowe's Rewards credit card holders will receive a free upgrade to Silver Key status. Current Lowe's Advantage credit card holders will automatically transition to the MyLowe's Rewards credit card in March 2024 and will continue to save 5% every day on eligible purchases while earning points and rewards.
"Lowe's has been serving DIY customers for more than 100 years, and now we're rewarding their longtime loyalty by offering even more value when then they shop with MyLowe's Rewards," said Marvin Ellison, Lowe's chairman and CEO. "We created this loyalty program with their home improvement needs in mind, just as we did with the MVPs Pro Rewards program for our Pro customers. With MyLowe's Rewards, Lowe's is now the only national home improvement retailer with distinct loyalty offerings that cater to both Pro and DIY customers."
"We designed MyLowe's Rewards based on our deep understanding of the DIY customer, particularly millennial homeowners with families," said Jen Wilson, Lowe's senior vice president, enterprise brand and marketing. "These customers are trying to make the most of their homes while also looking for experiences for their families. Benefits they want, like free gifts and kids' workshops, are small ways we can thank our customers for choosing Lowe's—all while saving them money along the way."