Lowe’s equips professional loyalty members with new tech tools

Lowe’s customers who work in the home improvement industry have a new reason to join its professional loyalty program.

The home improvement giant, which launched its Lowe's MVPs Pro Rewards and Partnership Program in February 2022, is introducing a suite of solutions specifically aimed at industry professionals who take part in the loyalty initiative.

[Read more: Lowe’s introduces loyalty program for home improvement professionals]

Known as MVPs Business Tools and available via the Lowe’s e-commerce site and mobile app, the solutions include:

• Online quoting: Instead of going in-store or calling to get a quote, program members can build and update online order quotes within minutes. Members can also complete purchases online at the quoted rate, with pricing guaranteed for seven days.
• Volume savings program: MVPs Pro Rewards members at the silver tier level and above will be able to obtain savings on eligible orders of $1,500 or more.
• Buy it again: Members can reorder frequently purchased items via the “Buy it again” prompt. Items can be sorted by frequency, recency, and price of purchase.
• Order tracking: Members can view purchases and track deliveries from a centralized page.

"We know that for Pros, time is money. As demands on their time increase, new technologies like the MVPs Business Tools help Pros be more efficient and stay focused on their business," said Tony Hurst, senior VP, Pro and services, Lowe’s Companies Inc. "These enhanced digital features replicate our fast and simple in-store shopping experience so Pros can manage their orders from anywhere – whether that's on the jobsite, at home or out of town."

Existing benefits offered by the Lowe's MVPs Pro Rewards and Partnership Program include:

• Lowe's e-gift cards earned when participating professionals spend in-store and online on eligible purchases.
• Access to business resources designed to help professionals tackle back-of-house operations.
• Exclusive offers for rewards on eligible paint purchases and free select snacks or drinks at Lowe's stores.
• A chance to win prizes, including Ford F-Series trucks and custom-built local advertising packages.
• A streamlined mobile and online user experience allowing professionals to track and claim rewards, even when sending a crew member into the store.
• Bonus points that can be used for additional rewards.

Based in Mooresville, N.C., Lowe’s Companies Inc. operates over 1,700 home improvement stores and employs approximately 300,000 associates.