BUSINESS INTELLIGENCE/ANALYTICS

  • Drug chain expands commitment to analytics

    With plans to expand its commitment to the health, beauty and personal care categories, Fred’s Pharmacy is stepping up its analytics strategy.   By leveraging its 15-year partnership with Nielsen, Fred’s will extend the company’s data insights and analytics services across its 601 stores in 15 states across the southeastern U.S., as well as in future stores. Specifically, the chain will be poised to step up market measurements and consumer targeting services.  

  • Apparel retailer using social media to enhance product development

    When Chico’s FAS wanted to put the “customer’s voice” into the merchandise it designs, it took a bold step — and tapped social media.   

  • Study: The missing link in omnichannel success is....
    Retailers can gain huge competitive advantages in an increasingly digital marketplace by leveraging consumer insights.   That's according to “The JDA Voice of the Category Manager.” The report, from JDA Software Group, tapped nearly 100 professionals responsible for category management and merchandising activity in North America.  

  • Retailers getting serious about artificial intelligence
    A new survey suggests that retailers are ready to invest in artificial intelligence and other new technologies.    

  • Study: Handbags, purses, personalization top Mother’s Day
    While handbags and purses have historically been considered a “risky gift,” times are a’ changin.’   In fact, handbags and purses were the most popular gift for Mother’s Day 2017, representing six of the top 10 gifts for the holiday. Overall, the accessories category led the top gifts purchased for Mother’s Day, according to data from Loop Commerce. Results were based on sales made on the company’s GiftNow platform.  
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