Best Buy kicks off holiday live shopping promotion
Best Buy is hosting a series of three holiday live shopping events in collaboration with a leading livestream platform.
The consumer electronics chain is partnering with TalkShopLive to broadcast livestream events on its TalkShopLive channel, beginning at 8 p.m. on Wednesday, Nov. 1. The programs will be hosted by Best Buy virtual sales experts who normally assist customers through video, audio, and chat.
Each show will feature technology items from some of Best Buy's newest categories like beauty and wellness, e-transportation, outdoor living, and pet tech, as well as some non-technology items. During each broadcast, viewers will see some limited-time deals and one viewer will have a chance to win a $200 Best Buy gift card.
The three livestream shopping events include:
Beauty and Wellness Holiday Gifting – Nov. 1 at 8 p.m. ET
E-transportation and Outdoor Living Holiday Gifting – Nov. 8 at 8 p.m. ET
Yes, Best Buy Sells That – Nov. 15 at 8 p.m. ET
"This is the time of year we get to help shoppers create magical moments and stand out with the perfect gift, and we're excited to bring that to life in another fun way this holiday with live shopping," said Jennie Weber, chief marketing officer at Best Buy. "As more shoppers seek out live online shopping experiences, we're excited to be there for them this season in ways no one else can be—with great deals, the best assortment of technology and our unmatched expertise."
"Electronics are one of TalkShopLive's fastest-growing verticals and we are thrilled to partner with Best Buy for a series of live shopping shows this holiday season," said TalkShopLive CEO and co-founder Bryan Moore. "When it comes to electronics and tech gadgets, customers want to see products in action, ask questions in real time, and get great deals and Best Buy is doing all of this. With Best Buy's exceptional assortment of technology, their incredible virtual sales experts, and TalkShopLive's friction-free live shopping technology, we are excited to offer a unique experience that blends both expertise and entertainment to provide customers with the best holiday shopping experience - and all from the comforts of their own homes."
Best Buy offers holiday savings
The livestream sales promotions are the latest holiday sales effort announced by Best Buy. Other seasonal discount events include an Early Black Friday sale running until the retailer’s official Black Friday promotion starts Nov. 17; a Holiday Gift Center featuring curated gift lists and access to virtual sales experts; and real-time exclusive holiday discounts, in limited quantities, via its consumer app.