Tractor Supply revamps loyalty program

Tractor Supply Company  is making a number of enhancements to its Neighbor’s Club loyalty offering.

Starting in March 2024, the nation’s largest rural lifestyle retailer will begin offering Neighbor’s Club members benefits such as the ability to earn rewards more quickly and streamlined tier qualification. Tractor Supply will also offer active military, veterans and first responders special benefits starting in summer 2024.

Specific enhancements include:

• Members can earn preferred status with a new, lower annual spending level of $500 in the calendar year (previously $1,000).
• Members can now earn a reward with 200 points (previously 500), so they receive benefits faster.
• Members will receive more personalized offers and tailored incentives and experiences based on their interests and shopping patterns.
• Launching in summer 2024, active military, veterans and first responders will receive immediate preferred status, along with other benefits.

Neighbor’s Club is a three-tier loyalty program availble at Tractor Supply and Petsense by Tractor Supply, both online and in stores. Members accrue points for every dollar spent, with higher-tier members accumulating points at a faster rate. Points can be redeemed for rewards, services and more. 

Since its relaunch in 2021, Neighbor’s Club has come to represent more than three-quarters of sales for Tractor Supply. The retailer opened membership to customers of its small-box pet supplies chain, Petsense by Tractor Supply, in 2022.

In addition to these enhancements, Neighbor’s Club members with a Tractor Supply consumer credit card obtain all of the benefits of preferred plus status and earn 5% in rewards on purchases at Tractor Supply and Petsense by Tractor Supply. 

Neighbor’s Club members can also earn rewards with a Tractor Supply Visa credit card for their purchases outside of Tractor Supply or Petsense by Tractor Supply, with 3% in rewards on essentials like gas, groceries and veterinary services, and 1% in rewards on all other purchases.

“Neighbor’s Club is such an important part of our connection with our customers – it’s one of the many ways we bring them value, while personalizing their shopping experiences and rewarding their loyalty,” said Kimberley Gardiner, chief marketing officer at Tractor Supply. “If Tractor Supply stands for one thing, it’s legendary service. These enhancements to Neighbor’s Club will build on and strengthen the incredible experience our Team Members create in our stores as we serve Life Out Here. We’re delighted to make it even easier and faster for customers to receive benefits, especially the heroes who serve our communities every day.”

As of Dec. 30, 2023, the company operated 2,216 Tractor Supply stores in 49 states and 198 Petsense by Tractor Supply stores in 23 states.