Toys “R” Us to open stores in Mexico

Toys “R” is headed south of the border.

WHP Global, the parent company of Toys “R” Us, has entered into a partnership with Mexican retail El Puerto de Liverpool ("Liverpool") to launch the toy brand in Mexico for the first time.

The partnership will include the opening of multiple Toys"R"Us flagship stores in key locations across Mexico, as well as a robust e-commerce platform. The stores will offer a wide range of toys and games from top brands, including exclusive private brands. The first location will open for holiday 2023.

El Puerto de Liverpool operates 303 stores throughout Mexico, including Liverpool and Suburbia stores and 112 specialized boutiques, along with 28 shopping centers in 18 states of Mexico.

“At El Puerto de Liverpool, we always seek to bring the best brands and products to Mexican families, and we are sure that this new partnership will bring value to them through new spaces and the best and latest options of toys," said Charles Johnson, general manager of Liverpool International and Boutiques at El Puerto de Liverpool. "Toys"R"Us is a beloved brand around the world, and we are confident that it will quickly become a favorite of Mexican families as well."

Toys"R"Us was acquired by WHP Global in 2021. In 2022, the brand expanded its presence with the national rollout of in-store shops at all Macy’s stores.  It also launched in India, United Kingdom and Australia.  

[Read More: Babies“R”Us to make store comeback — at American Dream]

"Toys"R"Us has been the authority of toys and play for generations of children and families around the world, and the expansion into Mexico marks an exciting new chapter in its history," said Jamie Uitdenhowen, executive VP of Toys"R"Us at WHP Global. "With a commitment to providing the best selection of toys, along with a fun and engaging shopping experience, Toys"R"Us is poised to become the go-to toy destination for Mexican families for years to come."