Spanx names CEO and three other C-suite officers

Spanx is expanding its executive team to support its rapid growth.

The womenswear brand said that Kim Jones has been promoted to CEO, effective immediately. The 15-year Spanx veteran most recently served as president and CFO, and in her new role, will oversee the company’s corporate strategy and global operations. 

Jones worked alongside Spanx founder Sarah Blakely to secure the company’s first outside investment in 2021, when it was acquired by funds managed by Blackstone. Additional investors included Oprah Winfrey, Reese Witherspoon and Whitney Wolfe Herd, as well as female-founded investment funds G9 Ventures, founded by Amy Griffin, and Able Partners.

“Kim is one of those right brain, left brain leaders,” stated Blakely. “She has a deep understanding of the operating side of the business and financial disciplines and has great instinct for the customer.  I’m excited about the growth ahead, and I’m confident she is the right leader to take Spanx to the next level.”

Spanx also announced the following appointments:

• Caroline (Cricket) Whitton has been promoted to president and will continue in her role as chief growth officer. Since joining Spanx in 2017, Whitton has led the brand’s digital transformation earning nine times. She has 15 years of experience driving digital growth for top retailers including Wayfair and Design Within Reach.

• Misha Nonoo has been appointed as chief brand officer. She joins Spanx having served as CEO and creative director for her eponymous women's ready-to-wear line since its founding in 2011. (Her business continues to run under separate management.) Nonoo will be responsible for shaping the creative vision and strategy for the company going forward.  

• Martin Elliott has been appointed as CFO. He joined Spanx from MGA Entertainment, a global manufacturer of toys and entertainment products, where he drove profitable growth and corporate development initiatives, in addition to guiding business strategy, in his role as CFO.  

• Coco Lu has been appointed as chief people officer, overseeing all talent and human resource functions at the company. She joins Spanx after a 15-year tenure with The Coca-Cola Company, serving most recently as global human resources director for their technical, innovation and supply chain function.