Primark to enter North Carolina amid ongoing U.S. expansion
Primark continues to expand into new and existing markets.
The value-priced fashion and home goods retailer, which is owned by Associated British Foods, will open its first store in North Carolina, at Concord Mills in Charlotte, on Nov. 16. In addition, Primark will open at Smith Haven Mall in Lake Grove, New York on November 9.
The locations will feature more than 30,000 sq. ft. and offer the latest fashion trends and essentials for the whole family as well as homewares and beauty. With denim starting at $10 and tee shirts at $4.50, the retailer is known for its budget prices.
The Charlotte and Lake Grove locations will mark the retailer's last two openings of 2023, giving it a total of 436 stores globally, including 24 U.S. locations across eight states. Primark has a set of goal of expanding to more than 60 locations by 2026.
Including the upcoming stores, Primark will have opened eight U.S. stores in 2023, expanding its presence in New York State and entering new markets including the DMV (District of Columbia, Maryland and Virginia) and North Carolina. In 2024, the brand has its sights set on expansion in the southern U.S.
"Primark has been in the US since we opened in Boston in 2015, but when I look back at the past year, I'm incredibly proud of the exponential growth we've achieved," said Kevin Tulip, president of Primark US. "This was never about opening as many stores as quickly as possible, it was about opening in the right locations, with the right store layout and product offering, for the communities we are entering. We learned a lot in those early years about what sparks "Primania" for US shoppers and we are finding that our value pricing across women's, men's, kids, home, and gifts, have kept American families coming back to us time and time again."
Primark is an international fashion retailer employing more than 70,000 colleagues across 16 countries in Europe and the U.S. It was founded in Ireland in 1969 under the Penneys brand. A list of its U.S. locations is
Primark's ambition is to give clothing a longer life, protect life on the planet and support the livelihoods of people who make Primark products. As part of this, it has unveiled a series of commitments it is working to achieve by 2030. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.