Pacsun enhances messaging with data-based customer insight

Pacsun is engaging in real-time, data-driven interactions with customers.

The teen apparel and accessories retailer is deploying a joint solution from data platform provider SoundCommerce and marketing technology vendor Cordial to send customers email, SMS, and mobile app messages based on data.

The collaborative solution integrates SoundCommerce's intelligent data pipeline, retail data models and business intelligence insights with Cordial's dynamic customer engagement capabilities. As a result, Pacsun intends to optimize operations and deliver high-quality experiences across all customer touchpoints, ultimately driving conversions.

Utilizing the platform, Pacsun will ingest and transform data from SaaS and on-premise software applications. Building on SoundCommerce modeled data, Cordial segmentation dictionaries support the retailer’s audience-building and multichannel automation programs, enabling it to build targeted messaging campaigns and curated product recommendations customized to each individual shopper.

Other efforts Pacsun is undertaking to improve its customer messaging include recently launching the Pacsun Collective, a community of Gen Z content creators, photographers, videographers, stylists, designers, musicians, and digital artists that will take part in its creative process and help shape future campaigns and merchandise. 

The collective members, hand-picked by Pacsun, have assisted in creating elements for the retailer’s spring/summer 2024 promotional campaign such as photography, as well as behind-the-scenes and social media content. 

"Ensuring an exceptional unified commerce experience across brick-and-mortar stores, e-commerce, and social commerce channels is essential for serving our valued customers," said PacSun CIO-CDO Shirley Gao. “The collaborative efforts of SoundCommerce and Cordial align with PacSun's technology strategy, promising to unlock extraordinary potential and deliver exceptional customer experiences."

"At SoundCommerce, we productize data infrastructure and engineering to make it faster and easier for brands to focus on those marketing and sales channels, products and merchandising offers, and shoppers and segments that drive profitable growth," said SoundCommerce founder and CEO Eric Best.

"Brands are looking to move faster and work smarter to unlock amazing customer experiences," said Jeremy Swift, co-founder and CEO of Cordial. "Cordial's partnership with SoundCommerce removes technical barriers across the retail organization to enable better, faster business insights and marketing activation. Brands must be able to trust their data to create timely, personalized customer journeys."