Multiple Loyalty Programs on One Card

Anew identification technology enables retailers to tie loyalty-marketing programs to consumers’ existing credit and debit cards. Portland, Ore.-based Chockstone, provider of the technology, announced that its SingleSwipe solution will allow consumers to register the loyalty-rewards programs they participate in at various retailers with their American Express, Discover, MasterCard or Visa accounts.

On the merchant side, Chockstone said the technology enables tracking of consumer transactions so loyalty marketing can be tailored to each shopper’s individual purchase history. Transaction data is processed through the PCI-compliant Chockstone network.