MARKETING/SOCIAL MEDIA

How Taylor Swift drives fan shopping behavior
A new survey indicates that Taylor Swift has substantial influence on how and why “Swifties” make purchases.
Survey: Marketers fear losing audience share on social media
A large number of marketers are concerned about losing access to their brand or retailer’s fans on social media.

AI chatbots offer more than simple conversation

As the retail industry looks toward the year ahead, many businesses are exploring how AI can help them deliver a better customer experience, and a better bottom line.
How Taylor Swift impacts brick-and-mortar sales

A new survey reveals that “Swifties” carry some real purchasing power.
Walmart brings back incentives for new third-party sellers

Once again, Walmart is providing a discount plan and pricing tool for new sellers on Walmart Marketplace.
This marketing channel leads in purchasing frequency

One marketing channel rules them all when it comes to how often it delivers an offer that drives a consumer purchase.
Exclusive Q&A: Bealls CEO Matt Beall seeks authenticity via podcasts

The CEO of Southeastern regional chain Bealls Inc. hosts two podcasts designed to connect with customers and employees.
PayPal pilots AI-based personalization features

PayPal Holdings Inc. is introducing six new artificial intelligence (AI)-based customer engagement solutions.
Bob Evans personalizes mobile customer engagement with AI

Bob Evans Restaurants LLC aims to create deeper customer connections, with some help from its customer app and artificial intelligence (AI) technology.
Giant Eagle enhances, expands myPerks loyalty program

A regional food, fuel and pharmacy retailer is overhauling its customer loyalty offering.

How Taylor Swift drives fan shopping behavior