MARKETING/SOCIAL MEDIA

Claire’s teams up with young ‘Gen Zalpha’ influencers
Claire’s Holdings LLC is turning to teen and tween social media celebrities for a new branding initiative.
Ikea rolls out generative AI shopping/design app
Ikea is personalizing furniture and décor suggestions with artificial intelligence (AI)-based visuals.

Target reportedly may take on Amazon and Walmart with paid membership program

Target is said to be considering launching a membership subscription service similar to Amazon Prime and the one offered by Walmart (Walmart+).
How consumers are controlling spending

Shoppers are taking a variety of steps to tighten their purse strings in 2024.
Rakuten partners with New York Fashion Week for online discounts

A shopping platform that offers cash back and rewards, is offering advance access to New York Fashion Week (NYFW) runway items.
EXCLUSIVE: Mastercard says generative AI will transform personalization

The emergence of generative AI will be a game-changer in managing customer relationships.
How unified commerce can help retailers boost revenue by 16%

Every shopper interaction – from the busiest shopping moments of the year to special occasion gift giving – allows retailers to offer a personalized and rewarding experience.
EXCLUSIVE: Adobe survey reveals Gen Z's marketing content preferences

Almost all Gen Z consumers agree on their top format for digital marketing content.
Wayfair extends shoppable generative AI images to Apple Vision Pro

Wayfair Inc. is making its generative AI-based room decorating tool available on the new Apple Vision Pro platform.
NRF 2024: Cole Haan links all channels in-store with unified commerce

Lifestyle footwear brand Cole Haan is ensuring availability of merchandise for brick-and-mortar shoppers.

Claire’s teams up with young ‘Gen Zalpha’ influencers