Lego Discovery Center to open at Springfield Town Center in Virginia
A big new attraction is coming to a DC-area mall.
PREIT announced that Springfield Town Center, Fairfax, Va., has entered into an agreement with Merlin Entertainments launch the next generation of Lego Discovery Center. Opening in 2023, the 32,000-sq.-ft. indoor attraction has been co-created by Merlin and the Lego Group. It will be accessible on one level right off the main entrance to the property.
" Our Lego-themed attractions have been a huge success across the globe, providing an opportunity for adults and children to spend fun and quality time together in an awesome LEGO world,” said Meike Lippert, senior divisional director Midway Europe and global new openings, Merlin Entertainments. “We look forward to revealing more special details over the coming months ahead of welcoming our first visitors in 2023.”
"This new attraction helps PREIT achieve its goal of creating high-quality purposeful places that serve as one-stop destinations for customers at a key property in a growing market," said Joseph F. Coradino, chairman and CEO of PREIT. "Experiential tenants have proven to be great catalysts throughout our portfolio and we expect that, upon opening, our trade area will expand by a two-hour drive time, driving traffic and sales."
The addition of this attraction broadens the appeal of Springfield Town Center, making it a destination for the nearly 25 million people who visit Washington, D.C., each year. The property already offers a dynamic retail, dining and entertainment experience including Macy's, Dick's Sporting Goods, Target, H&M, Sephora, Abercrombie kids, American Eagle along with dining and experiential tenants: Maggiano's Little Italy, Yard House Restaurant, Regal Cinema, Dave & Buster's, Maggie McFly's and fitness offering: LA Fitness, among others.
Springfield Town Center is in located in densely populated and expanding Fairfax County, Va., one of the country’s wealthiest and highest-income counties. The center is a destination for the nearly 25 million people who visit Washington DC each year and is accessible to over 200 million cars annually. The proposed multi-family and hotel developments at the property will ultimately drive the property to be a key example of Preit’s five core focus areas: multi-family & hotels, health & wellness, essentials & grocery, experiential and, of course, retail.
As Europe's number one and the world's second-largest visitor attraction operator, Merlin operates 138 attractions, 21 hotels and six holiday villages in 24 countries and across four continents.