HSN names Fruit of the Loom exec Cornerstone president

St. Petersburg, Fla. - HSN Inc. has named Jeffrey Kuster as president of Cornerstone and executive officer of HSNi. Kuster, 48, has held various leadership positions in the apparel, fashion and retail industries, most recently as executive VP, chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom.



In his new role as president of Cornerstone Brands, Kuster will assume responsibility for HSNi's portfolio of aspirational home and apparel lifestyle brands that include Frontgate, Ballard Designs, Garnet Hill, Grandin Road, Chasing Fireflies, Improvements, and TravelSmith. He will lead the strategic vision, drive growth and expand Cornerstone's digital presence to continue to increase customer acquisition and overall profitability.



Kuster has held various leadership positions in apparel, fashion and retail. He managed a portfolio of iconic brands including Fruit of the Loom, Vanity Fair, Spalding, and Russell Athletic. In particular, he had marketing and merchandising responsibility for Fruit of the Loom and Vanity Fair, and led strategy for the corporation.



Prior to this role, Kuster held a number of positions of increasing responsibility in Europe, where he was based for eight years. Kuster served as the company's CEO for EMEA and India, which followed four years as president of Vanity Fair Brands Europe. He joined VF Corp. in 2001 after four years at McKinsey & Company. From 1988 to 1995, he served at the World Bank, Doctors without Borders, the Bureau of Labor Statistic and The Peace Corps.