Hooters unifies store operations on cloud platform

Hooters of America LLC is focusing on the in-store customer experience by cloud-enabling front- and back-end workflows.

The franchisor of the Hooters and Hoots Wings fast casual restaurant banners is deploying the cloud-based Par Brink POS and Par Data Central solution from Par, a wholly-owned subsidiary of Par Technology Corp., in 367 Hooters restaurants across 36 U.S. states and 18 countries. 

As an existing user of the Par Punchh loyalty solution, Hooters sought to expand its installed tech stack in an effort to enable Hooters’s restaurants to better serve customers. 

The retailer utilizes Par Punchh to engage and retain customers as part of its effort to drive lifetime customer loyalty, while it leverages the Par Data Central inventory module to obtain a "single source of truth" for all its data in an initiative to help elevate table service by improving inventory accuracy, reducing food waste and lowering food costs. 

"Our commitment to delivering seamless technology solutions ensures smooth transitions and complete support for our partners like Hooters while presenting an opportunity to enhance their tech stack with additional Par products," said Savneet Singh, CEO of Par Technology. "By prioritizing one technology provider for multiple products, we provide a 360-degree view of their business, safeguarding historical data and existing partnerships. We aim to maximize customer value by offering tailored solutions that drive efficiency and innovation across their operations."

"The Hooters team has loved working with Par because its technology matches our company vision and where we believe the restaurant industry is heading," said Jeff Caplan, CIO of Hooters. "Simplifying our operations with one provider for point of sale, restaurant back office and loyalty has also been a game-changer, streamlining our relationships and saving us valuable time." 

Based in Atlanta and founded in Clearwater, Fla., Hooters of America LLC, is the franchisor and operator of 367 Hooters restaurants in 36 U.S. states and 18 countries.

Burger King unifies omnichannel operations  

Fast food hamburger giant Burger King is deploying Par Brink POS and marketplace order management software, along with the Par Menu Link omnichannel ordering solution, for its traditional restaurants in North America.

Leveraging the Par platform, Burger King intends to facilitate omni-channel ordering, kitchen management, restaurant operations, and analytics in a fully configurable system. In addition, Burger King will use Par Menu Link technology in an effort to streamline external order management into a single system across its delivery marketplace.