Home Depot welcomes spring with omnichannel campaign
The Home Depot is preparing for the busy spring home improvement season with in-store and online promotions.
The home improvement giant is rolling out a online special buy of the day, “Countdown to Spring” hub, and interactive livestream workshops. More details on each follow.
- Special Buy of the Day: Home Depot is offering one-day, online-only sales. Customers can join the daily specials newsletter to be alerted about each Special Buy of the Day and receive deals via email.
- Countdown to Spring Hub: Each week, The Home Depot will introduce new product categories and showcase seasonal spring themes, such as creating vegetable gardens and learning about cordless power equipment. Customers can visit the Countdown to Spring Hub to view digital guides on home improvement projects and trends, as well as purchase specific items directly from the hub.
- Workshops: The Home Depot will offer free, interactive livestream virtual workshops featuring store associates demonstrating various projects and how to care for different areas of the home. In addition, the retailer will provide free, in-person kids’ workshops in-store on the first Saturday of each month from 9 a.m. to noon. Kids’ workshops will vary by location, and registration is available online.
"Spring is officially here at The Home Depot, and we're ready to help our customers tackle their home projects, whether they're staining a deck, spring cleaning or sprucing up their home's curb appeal," said Jeff Kinnaird, executive VP of merchandising for The Home Depot. "Some of our customers decide on a new patio set or garden bed when the first sunny day arrives, but we prepare year-round to make sure that when it's time to roll up your sleeves, The Home Depot is the destination for all things spring."
Home Depot optimizes customer experience with real-time data
The Home Depot is launching its omnichannel spring campaign on the heels of expanding an existing partnership with Adobe to obtain comprehensive insights into its customer journey. As part of Home Depot’s interconnected retail strategy, it offers a seamless customer experience extending across e-commerce, its mobile app, and in-store services such as pickup lockers and an in-app product locator.
Offering customers so many touchpoints, Home Depot hopes the Adobe partnership will enable it to optimize experiences across channels, while refining marketing efforts.
Based in Atlanta, The Home Depot is the world's largest home improvement specialty retailer. At the end of fiscal year 2022, the company operated a total of 2,322 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs approximately 475,000 associates.