H&M to join tenants at Brickell City Centre

A new H&M location will soon be arriving to anchor one of Miami’s premier retail and lifestyle destinations.

The Shops at Brickell City Centre (BCC), developed by Swire Properties, is expanding its list of tenants with the addition of the global fashion brand. The new H&M location will also propel The Shops to achieve full occupancy for the first time since the center opened in 2016.

H&M will open in a BCC anchor space, occupying two levels and more than 25,000 sq. ft. Carrying women’s, men’s, and kids’ collections, H&M Brickell will offer fashion pieces, affordable wardrobe essentials, and accessories to match. The storefront will feature upgraded finishes, including tile flooring, special tile detailing, open-air ceilings, a grand staircase, guest lounge areas, and a large-scale screen featuring H&M’s latest campaigns.

H&M will join Saks Fifth Avenue as the other anchored retailer at the property. Other top fashion retailers at BCC include Zara, Levi’s, and Chanel Fragrance and Beauty Boutique.

"H&M is an ideal and exciting addition to the dynamic Brickell City Centre shopping experience,” said David Martin, senior VP at Swire Properties. “We are pleased to offer yet another national shopping brand to our loyal shoppers in greater downtown. H&M complements our retail mix and further positions BCC as the foremost retail destination for residents and visitors of Brickell and beyond.”

The Shops at BCC has introduced 24 new brands since 2020. In a significant milestone, BCC reports having achieved a 21.4% rise in foot traffic, coupled with a 13% year-over-year increase in retail sales throughout 2023 compared to 2022. Most notably, the shopping center achieved record visitors during 2023’s holiday season.

The broader BCC project is a $1 billion, 4.9 million sq. ft. mixed-use development made up of two residential towers, two mid-rise Class A office buildings, and the East Miami hotel above The Shops.