Giftware retailer focuses on personalization
Lenox knows what its shoppers like — and now it has a way to digitally display luxury products that specifically meet their tastes.
Inundated with a steady stream of new products, the giftware retailer needed a way to streamline its presentation of merchandise across digital channels, and still deliver an engaging customer experience. For Lenox, this included deploying the Oracle Commerce Cloud, an architecture that is modernizing the company’s omnichannel shopping experience.
By leveraging the platform's configurable, customizable storefront, Lenox can now personalize what customers see based on preferences and shopping patterns. The solution also streamline business operations across its mobile and desktop sales, the retailer said.
Specifically, the platform enables Lenox to better support and promote exclusive designs with leading brands and designers like Dansk, Marchesa, and Kate Spade New York, as well as its own Lenox dinnerware and giftware. The company selected Oracle Commerce Cloud for its speed to market and its retail-rich functionality.
Since adding the platform, Lenox has seen multiple benefits. Besides reducing its total cost of ownership, the retailer attained faster access to new features and payment options, empowered its business teams, and now delivers a more connected shopping experience when customers shop using a mix of mobile, call center and desktop, according to the company.
"Our focus is providing customers enduring luxury products and trend-setting brands with a fresh, engaging shopping experience,” Ravi Kurumety, CIO, Lenox Corp. said.
“Oracle Commerce Cloud keeps us current in a rapidly changing consumer environment across online and mobile channels with over 25% improvement in year-over-year mobile sales," he said. "Consumers are inspired and empowered by a more visual, intuitive shopping experience where they can easily discover new complementary items and designs to patterns they already own.”
Inundated with a steady stream of new products, the giftware retailer needed a way to streamline its presentation of merchandise across digital channels, and still deliver an engaging customer experience. For Lenox, this included deploying the Oracle Commerce Cloud, an architecture that is modernizing the company’s omnichannel shopping experience.
By leveraging the platform's configurable, customizable storefront, Lenox can now personalize what customers see based on preferences and shopping patterns. The solution also streamline business operations across its mobile and desktop sales, the retailer said.
Specifically, the platform enables Lenox to better support and promote exclusive designs with leading brands and designers like Dansk, Marchesa, and Kate Spade New York, as well as its own Lenox dinnerware and giftware. The company selected Oracle Commerce Cloud for its speed to market and its retail-rich functionality.
Since adding the platform, Lenox has seen multiple benefits. Besides reducing its total cost of ownership, the retailer attained faster access to new features and payment options, empowered its business teams, and now delivers a more connected shopping experience when customers shop using a mix of mobile, call center and desktop, according to the company.
"Our focus is providing customers enduring luxury products and trend-setting brands with a fresh, engaging shopping experience,” Ravi Kurumety, CIO, Lenox Corp. said.
“Oracle Commerce Cloud keeps us current in a rapidly changing consumer environment across online and mobile channels with over 25% improvement in year-over-year mobile sales," he said. "Consumers are inspired and empowered by a more visual, intuitive shopping experience where they can easily discover new complementary items and designs to patterns they already own.”