Fossil mobile-enables in-store checkout
Fossil Group Inc. is allowing associates to assist and check out customers anywhere on the store floor via mobile device.
The watch and accessories brand is replacing a legacy fixed POS solution with the cloud-basedNewStore mPOS mobile POS platform in hundreds of its Fossil, Fossil Outlet and Watch Station locations across 19 countries. Once the project is complete, associates will have access all order and inventory data across the business, in an effort to further simplify the checkout experience and increase customer engagement.
Leveraging the mPOS platform, Fossil will also support omnichannel flows, such as remote selling, store fulfillment, endless aisle, buy online pickup in-store (BOPIS), and buy online return in-store (BORIS). In addition, the retailer will leverage built-in integrations with Salesforce to extend recent investments in the Commerce Cloud, Marketing Cloud and Service Cloud solutions to its stores.
"The NewStore platform is a significant leap in Fossil Group's mission to deliver a seamless and unified customer experience. Its mobility is a game-changer, allowing associates to transact everywhere the customer is shopping within the retail store," said Fossil Group's Robin Beighley, VP - North America Stores, Fossil Group. "The ease and consistency of the check-out experience has resulted in quick adoption by teams and stronger conversion rates. NewStore's innovative cloud-based solution establishes the foundation for rapid digital growth and optimization of our holistic customer journey."
"NewStore represents a significant, strategic partner for Fossil on our continued journey to invest in the retail and omnichannel experience,” said Steve Richards, senior VP and CIO, Fossil Group. “With its seamless integrations and intuitive mobile interface, their platform has energized our retail teams and added immediate value as we continue to move forward with our global deployment,"
"Delivering a seamless connected commerce experience across borders requires a partner with the expertise and worldwide infrastructure to make it happen," said Stephan Schambach, founder and CEO, NewStore. "NewStore is the only platform built to help companies navigate and scale complex digital transformations on a global scale. With rollouts across more than 50 countries, we have the proven capacity to support Fossil Group's needs and bring elevated, consistent experiences to all of their stores worldwide."
[Read more: Global fashion chain AllSaints upgrades to mobile POS in stores]
Fossil Group Inc. operates under a portfolio of owned brands Fossil, Michele, Relic, Skagen, and Zodiac; and licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade New York, Michael Kors and Tory Burch., with a distribution network across various geographies, categories and channels.