First Look: China's DJI opens first North American store
A Chinese drone and camera retailer with stores around the globe has made its North American debut, in New York City.
DJI has opened a flagship on Manhattan's Fifth Avenue. With aluminum composite and white oak wood finishes, the modern, minimalist space is designed to be a “blank canvas to inspire creativity.” The store provides a convenient drop-off and pick-up service for hardware repairs with a 48-hour turnaround time. It also offers a 60-day no-questions-asked return policy for all purchases.
The store features the brand's lineup of camera drones, handheld imaging devices, action cameras and related accessories. Items on display include the latest Mavic, Air, Mini, Avata, Inspire, and FVP (First Person View) drone series, as well as the professional and consumer handheld products, including Ronin, Osmo Pocket, Osmo Action, and Mic series.
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Image courtesy of DJI. -
Image courtesy of DJI. -
Image courtesy of DJI. -
Image courtesy of DJI. -
Image courtesy of DJI.
“From professional filmmakers and photographers to enthusiasts, DJI’s innovative camera drones and handheld products have become industry standards. We continue to see growing consumer demand throughout North America as we expand our consumer product portfolio,” said Christina Zhang, senior director of corporate strategy at DJI. “With the opening of our Fifth Avenue concept store, we’re creating a space for our customers to learn, discover and shop.”
DJI has 250 retail stores in China and another 50 stores around the world, primarily in Asia Pacific and Europe. In addition, the brand’s products are sold at more than 300 authorized retail stores globally.
Prior to the opening of its first store in the United States, DJI gained scrutiny from lawmakers, citing security risks from the company's products.