Family Dollar revamps consumer app
Family Dollar is updating the user interface and navigation of its mobile app.
The new Family Dollar app features an upgraded mobile shopping and saving experience. A redesigned mobile wallet will help shoppers manage coupons, and the app will also provide access to weekly ads. In addition, the app offers a new intelligent product search capability.
Family Dollar is also opening the app for CPG brands to use to promote products to its customers through the retailer’s Chesapeake Media Group retail media network. Chesapeake Media Group offers CPG brands dynamic ad placements, targeted content, sponsored searches, and product recommendations; as well as full-funnel solutions and closed-loop reporting.
Future development phases the retailer is planning to release for the app in early 2024 include in-app e-commerce, personalization capabilities, and a modernized rewards experience. Parent company Dollar Tree also plans to release a revamped version of the Dollar Tree app in early 2024.
Digital consultancy Publicis Sapient led the Family Dollar app development program.
“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Bobby Aflatooni, CIO of Family Dollar parent company Dollar Tree Inc. “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we've applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike."
“At Family Dollar, we wake up every day focused on how we can help our shoppers do more and save more, and this app is one more way we’ll be able to deliver on that promise,” said Emily Turner, CIO, Dollar Tree Inc.
“We are proud to support Family Dollar in the launch of its new mobile experience using our core capabilities of strategy, product, experience, engineering, and data and artificial intelligence,” said Sudip Mazumder, senior VP, retail industry lead, North America at Publicis Sapient. “The work is designed to offer exceptional usability and a best-in-class customer experience.”
Headquartered in Chesapeake, Va., Dollar Tree operated 16,476 stores across 48 states and five Canadian provinces as of July 29, 2023. Stores operate under the brands of Dollar Tree, Family Dollar, and Dollar Tree Canada.