ECOMMERCE

Two specialty retailers are hoping to get more customers on board with e-gifting.    Lily Pulitzer and Vera Bradley have joined Loop Commerce’s e-gifting service and platform, GiftNow.   

Target Corp. is taking a cue from Hollywood to help shoppers create the living room of their dreams.   The discounter is using the same type of computer generated imagery that figures in movie blockbusters to create a 360-degree, virtual reality-like experience on its website. And it’s shoppable.   

Shoppers are increasingly turning to Amazon for purchasing bulky goods that traditionally haven’t sold all that well online.   

The free shipping wars seem to be heating up again.   In a posting on its website, Amazon said it has lowered its free shipping minimum for non-Prime members on eligible items to $25. Merchandise will be delivered in five to eight business days.   It’s the second time this year that Amazon has made it easier for shoppers to qualify for free shipping. In February, the online giant reduced its minimum order amount from $49 to $35.   

What happens after an order is placed is crucial in driving website traffic and revenue.   

One hotel chain is putting a new spin on room service.   Hawthorn Suites by Wyndham is partnering with Peapod and Instacart on a new grocery delivery pilot. Targeting the many travelers who are eager to keep a few “staples” in their hotel room, but struggle to hunt down the closest grocery store in an unfamiliar city, Hawthorn Suites is piloting a program that delivers groceries directly to guests’ doors.