Domino’s provides two new mobile order options – from your car
Drivers with the Domino’s iOS app can now easily place orders from their vehicles.
The world’s largest pizza retailer is unveiling two new ordering options via its iOS app on Apple CarPlay, which enables a consumer to control their app using their car radio. A new :Tap to Order” function lets customers submit their saved order or one of their most recent orders, while "Call to Order" allows them to place the order of their choice, hands-free, by talking to a customer service representative.
To place Domino's orders via CarPlay, customers a log into their online “pizza profile,” pull up a saved or recently placed order for the Tap to Order option, select the Domino's app on Apple CarPlay and then place their order.
Domino's is the first pizza retailer and one of the first quick service restaurant chains in the U.S. to offer mobile ordering via CarPlay. In addition to placing an order via Domino's on CarPlay, customers can also track the status of their order via Domino's Tracker.
The retailer’s launch of CarPlay ordering is the latest feature of its “Anyware” ordering platform, which is designed to enable customers to seamlessly place orders from any location via any device. Other examples include text-based ordering.
Domino’s also leverages the Vonage voice API integrated with the Vonage unified communications solution to enhance the customer ordering experience and connect more than 6,000 franchise and corporate locations across the U.S. This includes supporting its “Intelligent Call Manager” solution, which provides personalized support for customers.
"Domino's has been known as the industry leader when it comes to pizza and technology, and we're constantly striving to continue providing the best experience to customers. That's why we launched Domino's app on CarPlay," said Christopher Thomas-Moore, Domino's senior VP – chief digital officer. "We know how frustrating it can be to wait in a drive-thru line just to place an order. Domino's app on CarPlay is a great alternative to that, as customers still have the convenience of staying in their car, and can place an order from wherever they are, without waiting in a long drive-thru. It's yet another way we're bringing more ease and ordering options to customers across the U.S."
Based in Ann Arbor, Mich., Domino’s operates more than 19,800 stores in over 90 markets.