Domino’s heats up order fulfillment with new communications platform

Domino’s Pizza is deploying unified communications and programmable voice capabilities.

The pizza giant will leverage the Vonage voice API integrated with the Vonage unified communications solution to enhance the customer ordering experience and connect more than 6,000 franchise and corporate locations across the U.S. This includes supporting its new “Intelligent Call Manager” solution, which provides personalized support for customers.

Features of Intelligent Call Manager include integration of the Domino’s Tracker GPS tool, which allows customers to track their order status in real-time, as well as caller ID and automated routing to Spanish-language call center agents.

“As our business and franchise network continues to grow, we wanted to leverage the Vonage service offering in order to provide our franchisees with the tools they need to stay connected to our customers,” said Kelly Garcia, CTO for Domino’s.

“We are thrilled to partner with a beloved and tech forward company like Domino’s,” said Rodolpho Cardenuto, president, applications group for Vonage. “Like Domino’s, we believe that communications technology has the ability to create amazing customer and employee experiences.”