Domino’s delivers real-time pizza location
Domino’s Pizza is creating transparency in the store-to-consumer supply chain.
The pizza chain is piloting a test of GPS-enabled delivery driver tracking in 27 corporate stores in Phoenix, Arizona. Customers who order from one of these stores can track the location of their order and driver via a map from the order confirmation page on the Domino’s site or the Domino's app.
Customers receive an estimated delivery time and can opt into SMS text notifications that let them know when their order is about two minutes away. The tracking feature also provides optional navigation and one-touch customer callback capabilities to delivery drivers. In addition, store managers have a driver-tracking screen that will show where all of their drivers are out on the road.
"We're excited to offer this feature to our customers," said Dennis Maloney, senior VP and chief digital officer, Domino’s. "Transparency on orders that are out on the road makes a big difference to customers, as well as drivers and store managers. With GPS tracking, everyone can have the best possible delivery experience."
Later this spring, the pilot will be extended to select stores in the franchise markets of Lansing, Michigan; Roanoke, Virginia; and the suburban Seattle-Tacoma, Washington area.
Domino’s has been working on making customer orders as digitally transparent as possible. Last month, the chain included a Domino’s Tracker feature that notifies customers when their pizza is out of the oven as part of a new in-vehicle ordering platform.
The pizza chain is piloting a test of GPS-enabled delivery driver tracking in 27 corporate stores in Phoenix, Arizona. Customers who order from one of these stores can track the location of their order and driver via a map from the order confirmation page on the Domino’s site or the Domino's app.
Customers receive an estimated delivery time and can opt into SMS text notifications that let them know when their order is about two minutes away. The tracking feature also provides optional navigation and one-touch customer callback capabilities to delivery drivers. In addition, store managers have a driver-tracking screen that will show where all of their drivers are out on the road.
"We're excited to offer this feature to our customers," said Dennis Maloney, senior VP and chief digital officer, Domino’s. "Transparency on orders that are out on the road makes a big difference to customers, as well as drivers and store managers. With GPS tracking, everyone can have the best possible delivery experience."
Later this spring, the pilot will be extended to select stores in the franchise markets of Lansing, Michigan; Roanoke, Virginia; and the suburban Seattle-Tacoma, Washington area.
Domino’s has been working on making customer orders as digitally transparent as possible. Last month, the chain included a Domino’s Tracker feature that notifies customers when their pizza is out of the oven as part of a new in-vehicle ordering platform.