Authentic Brands Group optimizes online customer experience with AI

A global brand management company is enhancing online merchandising, search and personalization with artificial intelligence (AI).

Authentic Brands Group (ABG), owner of a portfolio of more than 40 lifestyle, entertainment and media brands, including retailers such as Eddie Bauer, Reebok, Barneys New York, Brooks Brothers, Ted Baker, Forever 21 and Juicy Couture, is deploying AI-based shopping optimization technology from Fast Simon across multiple banners.

Authentic-owned brands such as Juicy Couture, Frederick’s of Hollywood and Iconic Images Gallery, as well as its newly launched Authentic.com multibanner e-commerce site, currently utilize Fast Simon AI technology. The partnership also sets up Fast Simon to be a preferred partner for shopping optimization across additional Authentic-owned brand sites, such as DC Shoes and Reebok.

Each Authentic brand equipped with Fast Simon AI technology uses the solution to enhance merchandising with smart collections and visual merchandising, as well as improve search results with AI. The brands also leverage AI capabilities to optimally personalize online product recommendations and visual discovery for cross-selling and upselling opportunities.

[Read more: Authentic Brands Group offers text-based shopping for key banners]

"The level of optimization Fast Simon provides helps our brands provide better online shopping experiences to consumers," said Alex Baillargeon, senior VP, digital, at Authentic Brands Group. "We’re excited to work together with Fast Simon to boost customer engagement and sales across our brands."

"It’s been a pleasure to bring advanced e-commerce optimization to the online stores of these iconic brands,” said Zohar Gilad, founder and CEO of Fast Simon. "We look forward to expanding these capabilities across additional brands within their outstanding portfolio."

Headquartered in New York City, the brands in Authentic Brands Group’s portfolio generate more than $29 billion in global annual retail sales and have a retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.

Authentic's brand portfolio includes Reebok, Brooks Brothers, Barneys New York, Judith Leiber, Ted Baker, Hunter, Vince, Hervé Léger, Hickey Freeman, Frye, Nautica, Juicy Couture® Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Honolua, Spyder, Volcom, Shark, Tretorn, Prince, Airwalk, Izod, Jones New York, Van Heusen, Hart Schaffner Marx, Arrow, David Beckham, and Thomasville.