Adidas

2024 – A look ahead to the year in retail tech
Generative AI will continue to be a generator of retail technology headlines in 2024, but the metaverse and TikTok will also make a splash.
Adidas opens metaverse pop-up shops on Roblox
Adidas is offering digital wearables and accessories via a popular immersive gaming platform.

Adidas to sell remaining Yeezy items — will donate some of the proceeds

Months after it cut ties with controversial rapper and designer Ye (Kayne West), Adidas has finally gone public with plans for its existing Yeezy inventory.

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