Ashley Home has acquired a leading digital mattress retailer.
The furniture chain, an affiliate of Ashley Global Retail, will acquire Resident Home Inc., a digital retailer and wholesaler of mattresses and bedding accessories whose brands include Nectar, DreamCloud, Awara and Siena. The transaction, which was unanimously approved by the boards of both companies, provides Resident with an opportunity to expand its home furnishings assortment and global footprint.
Through Ashley's affiliate company, Ashley Furniture Industries, Resident will experience improved sourcing and efficiencies to foster additional growth in both its direct-to-consumer and wholesale businesses.
In addition to Resident's digital presence, Resident's mattresses are sold at over 2,500 U.S. retailers nationwide as well as in Canada and the U.K. As part of the transaction, Resident co-founders and co-CEO's Eric Hutchinson and Ran Reske, will remain in their positions post-closing.
“This partnership marks a significant milestone for our team and our journey,” stated Hutchinson. “We believe that together, we can achieve even greater heights and deliver unparalleled value to our customers. Joining forces with Ashley enables new opportunities for growth and our team is excited about the possibilities ahead.”
"We are incredibly excited about the possibilities that Resident brings to Ashley. In only a few years, Resident has established itself as a premier destination for mattresses, and we believe this merger will strengthen both companies and accelerate our growth trajectories, together bringing more products to more homes," said Todd Wanek, CEO of Ashley.
Ashley the largest furniture store brand in North America, with more than 1,125 locations in 67 countries.